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A selection of articles looking the impact of considering your visitors as Customers or seeing them as Guests.
Visitors to your business may rave about your products. They may love your prices. They might just come because of your convenience and store hours. However these are all things that you give them – things that usually be offered equally by a competitor. What is harder to replicate is HOW you treat those visitors. Do you show your guests “WE CARE”?
Dentists can change someone’s character and feeling even before the checkup. It only takes a moment…………………
They can do so with a smile of their own. A smile and a few kind words to a patient arriving at the clinic or settling into the chair can make a huge difference to that guest’s well-being.
When someone comes through your doors, they expect to receive a solution to their problem or want, and, assuming that said solution received is equal to what they expected to get, they go away satisfied. But will they come back? That is determined not by the service you do for them, but more from HOW you provide that service….. Your HOSPITALITY.
How can a company separate itself from its competitors in its customer care program? Counter intuitively, it is by not giving them customer service. Rather a business and its team must deliver HOSPITALITY.
If we enter a business, why wouldn’t we expect to be cheerfully greeted by someone on the staff? Beyond the (business logic) of potentially losing a sale as we walk out after being unattended to, isn’t it simple social courtesy to be greeted when we visit somewhere?
