Visitors to your business may rave about your products. They may love your prices. They might just come because of your convenience and store hours. However these are all things that you give them – things that usually be offered equally by a competitor. What is harder to replicate is HOW you treat those visitors. Do you show your guests “WE CARE”?
Customer Service vs Hospitality
A series of articles addressing the difference between Customer Service and Hospitality. Many businesses confuse the two when they focus solely on what they do for guests rather than how they do it. While providing the rational solution in the transaction, their teams fail to address the emotional element that visitors are seeking. As a result they lose the long-term financial gain that comes from emotionally-engaged customers.